social media management

What is Dark Social?

In easy words, Dark Social refers to the practice of sharing content that can’t be tracked by analytic tools. Meaning content shared via e-mail, private messaging apps and other means…

Everything you should know about IGTV

IGTV is an instagram feature launched nearly a year ago and it allows users to share vertical format videos with up to one hour duration. Instagram wants to get you…

5 ways to improve your content planning

With the rise of digital and social networks, we are faced with a huge flow of information every day. The photos, publications and opinions of Internet users are now omnipresent,…

How to grow an authentic following on Instagram

The key word of 2019 for Instagrammers is Authenticity. That’s why their algorithm was programmed to push publications with more engagement, leaving behind superficial numbers such as the followers. Yes,…

10 Key Metrics for Businesses to track!

In a world of digital advertising and marketing, it’s important to measure your statistics in order to know how your business is doing. Therefore, there are numerous metrics and numbers…

influencer marketing

Fighting Influencer Marketing Fraud

It’s not a secret for anybody that Instagram influencer marketing is exploding in popularity and shows no signs of slowing down. In June 2018, Instagram reached 1 billion monthly active…

What is social media listening?

Countless conversations take place every day on social media. Every day, a billion people connect to Facebook, more than a half million tweets are published, and 95 million pictures are…

THE RISE OF INFLUENCER MARKETING

In a few years, influencer marketing has become the fundamental tool for spreading information through influential people. This has transformed the way of promoting, among potential consumers, the image and…

Brand Ambassadors Uncovered!

What is a brand ambassador? Are you a brand? Or do you want to learn more about brand ambassadors? Or perhaps you want to become a brand ambassador yourself? Then…